Arizona has been good to me. This is my way of saying thank you.

Arizona is where I raised my family and built my companies. It’s where homeowners trusted me, gave my ideas a chance, and helped turn those ideas into businesses that have served people across the country.

One of them, 72SOLD, grew to rank among the top 250 fastest-growing private companies in America on the Inc. 5000 list. I’m proud of that. But I know who made it possible. People here, who chose us when they had plenty of other choices.

I haven’t forgotten.

Today, selling a home can be difficult, and affording the next one can be even harder. Sellers are being asked to accept less. Buyers are looking at monthly payments that stretch them beyond what feels comfortable. Too often, two people who want to make a sale work can’t get the numbers close enough.

I can’t change mortgage rates. I can change what we charge to help you sell your home.

That’s why I created Just990.

We’ll sell your Arizona home for a total flat fee of just $990 with complete, full-service representation.

You’ll have a top-notch real estate agent at your side every step of the way. Pricing, marketing, MLS exposure, showings, negotiations, contracts, and guidance through closing. The care and expertise you would expect when paying a percentage commission that could run into tens of thousands of dollars.

Our fee for that service is $990.

Here’s why that can help both sides of the sale. When far less of the purchase price goes toward commission, there’s more room for the buyer and seller to reach an agreement. A seller can accept a lower price and still walk away with more money. A buyer can pay less for that same home. The difference comes from what we’re willing to earn.

That money matters. It can help with a down payment, pay for a move, or leave a family with something in reserve after the boxes are unpacked.

I first offered Arizona homeowners a $990 option nearly four decades ago. I’ve believed ever since that a real estate fee should make sense for the work involved. Now I’m putting my own resources behind full service at that same price, because I believe this is a fairer future for our industry.

And because people could use the help now.

I can’t promise this program will last forever. It may be available for only a few months, through the holidays and perhaps into January. I hope we can keep it going longer. For now, it’s a concrete way to put the success Arizona has given me to work for the people who made it possible.

Arizona helped me build a good life. If I can help you afford the next chapter of yours, that’s something I’ll be proud of.