Why Just 990 Exists
Selling your home should not cost you tens of thousands of dollars simply because that is how the real estate industry has always done it.
That is why we created Just 990.
- We advise you on pricing.
- We market your home.
- We place it in the Multiple Listing Service and on major home-search websites such as Zillow at no additional charge.
- We negotiate every offer, prepare and manage the contracts, oversee the transaction, and represent you through closing.
The service does not change based on the fee.
Two Powerful Ways to Find Your Buyer
From the moment your home goes on the market, two things can happen at the same time.
First, we market your home to our own buyers, other real estate agents, and buyers searching for homes online. When that marketing generates interest, we communicate with the buyer or the buyer’s agent and schedule a private showing with you.
If a buyer who visits through one of those scheduled private showings purchases your home, our fee is 2%.
At the same time, if you choose, you can hold your own open houses and create another opportunity to find the buyer yourself.
We provide you with a complete open house package, including directional signs, professionally prepared brochures, a buyer information packet, and a sign-in sheet.
We even promote your open house in the Multiple Listing Service. That information can then appear on Zillow and other major home-search websites that receive open house information from the MLS, helping drive more prospective buyers to your door.
Your role is simple.
You open the door, let buyers walk through your home, and ask them to sign in.
That is all.
- You do not discuss price.
- You do not negotiate.
- You do not answer complicated real estate questions or try to persuade anyone to buy your home.
If someone is interested, we contact that buyer or the buyer’s agent and take it from there. We answer questions, follow up, negotiate the offer, handle the paperwork, and professionally represent you through closing.
Any buyer who visits your open house and signs the sign-in sheet qualifies you for our $990 fee if that buyer purchases your home.
That gives you two teams working to find the right buyer. We are marketing your home and scheduling private showings while you have the option to attract additional buyers through your own open houses.
You never have to hold an open house. If you would rather have us do everything, that is perfectly fine. Our marketing continues, we schedule the showings, and our fee is simply 2% when a buyer we generate purchases your home.
The seller-hosted open house is simply an opportunity to save even more.
Just Three Affordable Payments
The $990 fee is paid in three affordable monthly installments of $330.
That money helps cover our hard costs, including your marketing materials, brochures, open house package, buyer information materials, and a portion of the overhead required to professionally market and manage your sale.
Most importantly, the $990 is not added to the 2% fee.
If a buyer generated through our marketing purchases your home and the 2% fee applies, every dollar you have paid toward the $990 is credited against the 2% at closing.
That is an important part of what makes this model both affordable for sellers and fair to everyone involved.
What If the Buyer Has an Agent?
Some buyers will have their own real estate agent. That can be true whether the buyer first visits your open house or comes through a private showing generated by our marketing.
That buyer’s agent may ask you to pay all or part of the fee the buyer has agreed to pay the agent.
Any buyer-agent compensation is separate from our $990 or 2% fee, and it is always subject to negotiation.
We are highly experienced at negotiating buyer-agent compensation and will work to keep any amount you agree to pay as low as possible. You remain in control of whether to offer that compensation and how much you are willing to pay.
Our job is to look at the entire offer, including the price, terms, contingencies, requested buyer-agent fee, and your final proceeds, so you can make the decision that puts the most money in your pocket.
This Is Not Discount Real Estate. It Is Fair Real Estate.
Traditional real estate commissions can take thousands, and sometimes tens of thousands, of dollars from the sale of a home.
We do not believe excellent service needs to cost that much.
The three $330 payments help cover the basic cost of bringing your home to market. That makes it possible for us to provide full service while charging only $990 if your open house produces the buyer or 2% if our marketing produces the buyer.
We are paid fairly for the work we do. You receive professional representation. You keep far more of the equity you worked so hard to build.
That is not discount real estate.
That is Fair Real Estate.
Fair Real Estate means nobody has to lose for someone else to win.
The seller can save a fortune in fees.
The buyer may have more room to negotiate a fair deal.
We can earn a reasonable profit for providing excellent service.
Even a buyer’s agent can be paid fairly without the seller automatically agreeing to an excessive fee.
Everybody can win.
More Than Low Fees
Saving money on fees is important. But what you pay is only half of the equation.
What your home sells for matters even more.
Just 990 founder Greg Hague is nationally recognized as one of America’s leading home-marketing strategists. He has been featured on radio and television and in publications including Forbes, The Wall Street Journal, and HousingWire.
Greg has spent his career developing strategies designed to help sellers walk away with more money.
That includes how we advise you to price your home, how it appears in the Multiple Listing Service and on major home-search websites, how we market it to buyers and agents, and how we negotiate the offers you receive.
Most buyers do not begin with the highest price they are willing to pay. Greg has developed negotiating techniques designed to help uncover how much more a buyer may be willing to offer, often enabling our sellers to improve both the price and terms of a sale.
Our goal is not merely to charge less.
Our goal is to help you walk away with more.
A Consumer Champion Who Refused to Stay Silent
Greg originally launched his $990 program in 1988. Sellers loved it, and the program became incredibly successful.
Many people in the real estate industry did not love it.
At the time, the industry was built around a commission structure that was commonly 6% and rarely challenged. Greg’s $990 alternative threatened that system. The criticism became personal. The pressure became intense.
Over the holidays, Greg found what he first thought was a Christmas card attached to his front door. Instead, it contained a threat to poison his family’s dog, Harley, if Greg did not stop “ruining it” for everyone else by offering sellers the $990 option.
Greg eventually stopped the program.
He will tell you today that he regrets it.
He regrets allowing pressure from the industry to silence an idea that saved consumers so much money. He regrets stepping away from a program that proved sellers did not have to pay an unreasonable commission to receive outstanding service.
That is why Just 990 is back.
Greg has spent his career challenging an industry he believes too often charges consumers too much while delivering too little. He believes homeowners deserve real choices, honest advice, powerful marketing, skilled negotiation, full representation, and the opportunity to keep more of their equity.
Just 990 is more than a different way to sell a home.
It is a stand for sellers.
It is a fairer opportunity for buyers.
And it is proof that exceptional real estate service does not have to come with an unreasonable price.
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